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基于空间互动模型的跨国零售商海外市场选择研究 被引量:2

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摘要 文章运用空间互动模型来研究跨国零售商的海外市场选择,海外市场的吸引力因素与距离因素被纳入到模型之中。英国零售商海外扩张的数据支持了这一模型,尤其是在零售商国际化初期,模型的解释力更强。随着零售商国际化经验的增多,国家吸引力因素、距离因素(尤其是地理距离因素)在零售商海外扩张决策中的作用都逐渐减弱。
作者 汪旭晖
出处 《生产力研究》 CSSCI 北大核心 2007年第1期42-44,共3页 Productivity Research
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