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在线拍卖网站的营销策略分析 被引量:2

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摘要 目前的在线拍卖已渐渐向个性化营销与虚拟社区两大领域发展,文章试图在这竞争激烈的在线拍卖市场中,以网络营销策略为出发点,探讨在线拍卖网站的营销策略。
作者 张金城
机构地区 南京审计学院
出处 《生产力研究》 CSSCI 北大核心 2007年第14期121-123,共3页 Productivity Research
基金 江苏省高校自然科学基金项目(04KJB520059)
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参考文献9

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二级参考文献46

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