初探房地产营销策划框架

Probe into real estate marketing planning framework

通过对创意理念要求的分析,提出了房地产营销的构思框架,详细地阐述了房地产营销的实际操作流程,并勾勒了卖点途径,以突出楼盘的特点,从而达到策划营销的目的。

Through analysis of creation concept needs, it brings forward the thinking framework of real estate marketing, elaborates the actual operating course of real estate marketing and draws the outline of selling methods, in order to outstand the features of buildings, and achieve the aim of planning marketing.