翠华山国家地质公园市场拓展策略研究

A study on market exploitation strategy of Cuihua National Geo-park

从市场认知的角度,采用定性分析方法,以"地质科学含义"为标准,对我国国家地质公园旅游开发现状进行分析,提出了浅认知度国家地质公园的概念,并对其进行了分类说明.在此基础上,以市场拓展为目标,提出了翠华山国家地质公园树立市场品牌形象的两点策略:一是通过"借势"和"挖潜"提升国家地质公园形象特色;二是通过有效融资、政府重视和提高管理水平形成市场拓展的有效支持.

From the angle of the marketing cognition, using the qualitative analysis method the present status of tourism exploitation of the National Geo-parks is investigated according to the standard of the geological science-signification the concept of vague-cognition for the national Geo-parks is brought in and explained respectively. Based on this analysis, taking aim at marketing exploitation, the strategies of the establishment and the development for Cuihua mountain＇s brand image is put forward. Firstly, to upgrade the special and typical image of the state geo-park by means of using the existent fame of the others and of exploiting characteristics of it＇ s own. Secondly, to form the effective support by means of financing, the emphasis of the government and the improvement of the management level.