浅谈我国经济型饭店的营销策略

Talking about the Marketing Strategy of China's Economic Hotel

我国经济型饭店在内外部发展环境上既面临着巨大的机会,也同时面临着巨大的竞争压力,但经济型饭店自身的资源优势却大于劣势。本文结合经济型饭店的内外部运行环境特征,提出了经济型饭店的营销策略。

The rapid development of Chinese economic development has brought huge opportunities for the economic hotels development in China. At the same time it also has faced with strong competitions both at home and abroad markets. But the economic hotel＇s resource strengths are bigger than its weaknesses. The article put forward a specific marketing strategy for China＇s economic hotels based on their inner and outside environment features