基于路径依赖理论的旅游边缘地区开发创新研究——以彭德怀故里乌石为例

An Innovative Study on the Development of Tourism Fringe Area Based on the Path Dependence Theory——Taking the Hometown of Peng De-huai as An Example

韶山、花明楼和乌石三地旅游资源相似,地域相邻。由于乌石的知名度不及韶山,区位条件不如花明楼,受到两者的"形象遮蔽",成为旅游发展的边缘地区。依据演化经济学的路径依赖理论,旅游边缘地区应以"另辟蹊径,实施差异化战略"的新思维,在引资、开发、营销和发展模式等方面寻求超越路径依赖的对策,跳出"低水平陷阱",实现旅游发展的良性循环。

Shaoshan, Huaminglou and Wushi are geographical neighbors and they have similar tourist resources. However, Wushi is ＂image-deflated＂ by Shaoshan and Huaminglou because its popularity is lower than Shaoshan, and its geographic condition is not as good as Huaminglou： it becomes a fringe area of tourism development. According to the path dependence theory of evolutionary economics： in order to escape from the ＂low trap＂ and achieve a benign circle, tourism fringe area should ＂employ another new approach and implement differentiation strategy＂ as well as seek countermeasures in investments, product, marketing and development model.