摘要
韶山、花明楼和乌石三地旅游资源相似,地域相邻。由于乌石的知名度不及韶山,区位条件不如花明楼,受到两者的"形象遮蔽",成为旅游发展的边缘地区。依据演化经济学的路径依赖理论,旅游边缘地区应以"另辟蹊径,实施差异化战略"的新思维,在引资、开发、营销和发展模式等方面寻求超越路径依赖的对策,跳出"低水平陷阱",实现旅游发展的良性循环。
Shaoshan, Huaminglou and Wushi are geographical neighbors and they have similar tourist resources. However, Wushi is "image-deflated" by Shaoshan and Huaminglou because its popularity is lower than Shaoshan, and its geographic condition is not as good as Huaminglou: it becomes a fringe area of tourism development. According to the path dependence theory of evolutionary economics: in order to escape from the "low trap" and achieve a benign circle, tourism fringe area should "employ another new approach and implement differentiation strategy" as well as seek countermeasures in investments, product, marketing and development model.
出处
《北京第二外国语学院学报》
2007年第7期94-99,56,共7页
Journal of Beijing International Studies University
基金
国家社科基金项目(03CJY018)
湖南省社科基金项目(05ZC47)
关键词
旅游边缘地区
路径依赖
差异化战略
tourism fringe area
path dependence
differentiation strategy