经营一档成功广播节目的必要条件——以杭州“汽车电台”《新闻早班车》节目改版为例

Necessary Condition for Operating a Successful Radio Program——Case Study of "orning Rush Hour News"

通过杭州"汽车电台"105.4西湖之声早间新闻节目由《早新闻》改为《新闻早班车》经历的阐述和分析,表明经营一档广播新闻节目必须明确节目的定位,必须针对性地进行市场调查,并在此基础上与时俱进,保持品牌节目的优势。

Based on the analysis on the reorganization of the early morning news program ＂Morning News＂ of the Voice of West Lake at Hangzhou ＂Car Radio＂ 105.4 to ＂Morning Rush Hour News＂ .The paper makes dear that, in order to operate a radio news program,there must be a clear position of programs and a market survey must be conducted in accordance with the listeners.Only based on this and keeping track on the current events,the name advantage of the program could be preserved.