拓宽教育空间,立体培养人才——试论浙江万里学院广告本科教育的“3+1”创新模式

Broadening Educational Range to Train Quality Talents——Discussion on "3+1" Model in Advertising Major

文章分析了学校广告教育环境与企业广告教育资源的情况,针对浙江万里学院广告专业,提出并剖析广告教育的"3+1"创新模式,包括X+Y+Z(广度、高度、深度)的三维立体人才培养目标与课程体系,以期对地方高校的广告本科教育改革与探索起一定的参考作用。

Because of the peculiarity of advertising always been a hot spot in education reform.The article subject, the exploration of advertising educating models has analyzes the environment of advertising education and the resources of advertising education in corporations.Aimed at the advertising education of Zhejiang Wanli Unive^ity, it proposes and analyzes the ＂3＋1 ＂model, a creative model in advertising education, which includes X＋Y＋Z （Width, Height, Depth）as a goal in training three-dimensional talents and the corresponding curriculum.It also presents some consideration and suggestion to the reform and exploration of undergraduate advertising education in local colleges.