对高职电子商务专业教学的分析与思考

Thinking on Electronic Commerce Teaching in Higher Vocational College

电子商务的发展需要大量的商务型人才,而高职院校电子商务专业的毕业生却找不到工作,这是因为高职院校对电子商务专业定位不清、教学思路模糊。因此,必须明确高职电子商务专业培养目标、完善课程体系、加强"双师型"师资队伍建设、加强实践教学,以满足市场对高素质商务型电子商务人才的需要。本文力图就目前我国高职电子商务专业教学中面临的问题进行较为详细的分析和总结,为高职院校电子商务专业教学提供参考。

The electronic commerce development needs massive commerce talented person, but the graduates who major in the electronic commerce in higher vocational college cannot find work actually, this is because the specialized localization for electronic commerce in higher vocational institute is not clear, as well as the teaching mentality. Therefore, must be clear about the specialized goal of electronic commerce, the consummation of curriculum system, enhancement of double-qualified teachers team and practical teaching to satisfy the market requirement of high-qualified talents of electronic commerce. The authors analyze and summarize the problems existing in electronic commerce teaching in our country, which provides reference for electronic commerce teaching in higher vocational college.