传媒社会责任的伦理审视

The Ethical View of Mass Media's Social Responsibility

文章首先对责任的概念进行分析,并从伦理学的角度指出了传媒社会责任的缺失既受利益的驱动,又有理论内部混乱不清和传媒主体素质不高等因素的影响,并对传媒社会责任的重建提出了建议,以期抛砖引玉。

This article analyses the conception of responsibility, points out some reasons about the absence of the mass media＇ s social responsibility： drived profit ; confusion in the theory;the low diathesis of the mass medial principal part; puts forward plans on the rebuilding of the sociao responsibility of mass media. Hope better.