摘要
本文运用微观经济学方法分析了引发热议的两种搭售现象——公路年票与天价月饼中的厂商行为与福利效应,创立了“伪搭售”这一概念以及在二维平面图中分析两种商品组合的消费者剩余与生产者剩余的图示法。
This article analyzes firm behaviors and welfare effects with the two widely discussed cases of pairing of selling behaviors-coach ticket and moon cake based on microeconomics and puts forward a new concept—“pseudo pairing” and a matrix to analyze consumer's and producer's surplus with a mix of two products.
出处
《当代经济科学》
CSSCI
北大核心
2007年第4期117-123,共7页
Modern Economic Science
关键词
搭售
伪搭售
消费者剩余
生产者剩余
图示法
Pairing of selling
Pseudo pairing of selling
Consumer's surplus
Producer's surplus
Diagram method
