港澳台入闽旅游亲福度与市场偏差度关系研究

A Study on Interrelation of Familiarity with Fujian Province and Market Bias Index of Hongkong,Macao and Taiwan

基于亲福度分析福建传统的主要旅游客源地港澳台偏爱福建程度,运用市场偏差度分析港澳台在福建的市场份额偏离在中国的市场份额的程度,探讨亲福度和市场偏差度的关系。揭示港澳台入闽旅游市场时空格局演变态势,研判旅游市场未来发展趋势。为企业对外宣传促销和旅游业发展方向提供参考,促进和提升福建区域旅游竞争力。

Based on Familiarity Fujian Province,the article analyses Fujian＇s main traditional tourist origin districts——HongKong,Macao and Taiwan,where tourists incline to select Fujian Province as their travel destination;It also analyses with market bias index the degree of their market share deviation in Fujian from their market share in China.In the meantime,it approaches the relationship between the above two methods.Thus,the article reveals the actual state of time and spatial changes and forecasts the developing trend of Fujian tourism market,in the hope of offering scientific reference for promotion and even the development direction of Fujian＇s tourism industry to advance and upgrade Fujian＇s tourism competiveness.