摘要
房地产精益营销,应把顾客需求作为房地产企业产品开发的源泉,房地产产品的功能及价格设定、各分销渠道与环节的建设以及完善物业的售后管理系统等方面,应以便利顾客为原则,最大限度地使顾客感到满意。
The lean marketing of real estate shoule take the consumers＇ demand as the origin of production exploring, take convenience of consumers as the rule, make them satisfied in the aspects of setting the production function and price of real estate, contructing the marketing branch and perfecting the seruice management system.
出处
《经济与管理》
2007年第9期60-64,共5页
Economy and Management
基金
江苏建设系统(建筑业)科研计划项目(项目编号:JG2006-11)
关键词
精益生产
精益思想
精益营销
房地产市场
lean production
lean thinking
lean marketing
real estate market
