从文化视角看商标词的等效翻译

The Equivalence in Translation of Brand from the Perspective of Culture

在商标词的翻译过程中应注重中西文化信息的互通,顾及对商标词的审美,从而准确地表达商标词的涵义,求得译名与原商标词在营销功能上的等效。

We should attach great importance to communication between Chinese and western culture, concerning about aesthetics in order to accurately express connotation and obtain equivalence of marketing function with original brand in the translation.