陕西省高校大学生服装消费行为研究

Study on the Clothing Consumer Behavior of University Students in Shaanxi Province

本研究对陕西省8所高校中的512名大学生进行随机问卷调查,主要将男、女大学生的服装消费行为进行比较,从消费实力、实际服装消费金额、服装类型选择等6个方面,分析在陕男、女大学生的服装消费行为的共性和区别。

This research carded on the questionnaire survey to the students of 8 universities in Shanxi Province, comparing the female student＇s clothing consumer behavior with the male＇s. Analyzed the male and the female＇s clothing consumer behavior from 6 aspects, such as the expense strength, the actual clothing expense, choicing the clothing type.