电视新闻报道正负效应的思考

Reflection on the Positive & Negative Effects of News Reports

负面报道是对新闻报道意识形态化倾向的反拨;正面报道中的不良手法致使产生负面效应;负面报道常常聚焦社会反常现象,客观上反映了现实矛盾;负面报道的取材更容易迎合受众收视需求,所以有较高的收视率。对负面报道要正面定位;报道宗旨应有破有立;注意报道民生内容要追求理性剖析;媒体应参与受众互动,实现功能延伸。

The bad use of positive reports lead to negative effect; the negative news reports always focus on the abnormality in society, reflect the real contradiction objectively and satisfy the diffusion right of the audience to a certain extent; in addition, the material coming from negative news reports attend to the needs of audience better, so as to gain higher audience rating. So we should shoot at target for news reports against the defect. For the negative news reports, it is necessary to report from the positive aspect and to involve both destruction and construction, on the other hand, regarding to people＇s livelihood, either rational analysis or interaction with audience will contribute to the expanding of its function.