休闲位置消费的经济分析及对策研究

An Economic Analysis of Positional Consumption in the Field of Leisure and Countermeasures

争名与逐利一样都是人的经济本性,因而位置消费现象在休闲消费领域也同样存在。运用经济学的相关理论对休闲消费中的位置消费行为进行分析发现:该行为既无法使休闲消费资源达到帕累托最优状态,也不能使人们从休闲消费中获得最大效用,且个人休闲位置消费的理性选择还会导致集体消费的非理性结果。因此,政府应加强引导,采取有效措施降低位置消费的负面影响,促进休闲经济健康发展。

As it is human nature to quest for social status as well as profit, the phenomenon of positional consumption also exists in the field of leisure. After analyzing the positional consumption behavior in the field of leisure with reference to some related economic theories, we find that this behavior fails to achieve the condition of Pareto optimum, and also cannot ensure greatest effectiveness from leisure consumption for consumers. At the same time, individual rational choice in the leisure consumption also leads to irrational choice of collectivity. Thus, the government should adopt effective measures to reduce the negative effect of positional consumption and promote a healthy development of leisure economy.