福建沿海岛屿旅游资源的评价与开发

Developing the Coastal Islands of Fujian as Tourist Attractions

在介绍福建沿海岛屿旅游资源特征的基础上,从资源类型、丰度和等级三个方面对福建沿海岛屿旅游资源做了简单的评价,进而结合其开发优势,提出从发展趋势、产品设计和营销策略三方面全方位转变旅游发展方向,拓展旅游产品开发思路,实现差异化市场营销等相应的开发策略,最终提高福建沿海岛屿旅游的知名度和竞争力,树立海峡西岸"蓝色"品牌。

Fujian is located off the southeast coastal and its many islands are rich tourist resources. The article classifies these islands and discusses their developing trend, product design and marketing strategies, argues that differential marketing strategy should be applied to exploit their potentials and enhance their fame and competitiveness.