阿坝州藏羌服饰文化资源的旅游价值及其开发

On the Tourist Values and Its Exploitation of the Tibetan and Qiang peoples' Attire Cultures in Aba Autonomous Prefecture of Tibetan and Qiang Nationalities

阿坝州藏羌民族服饰具有丰富而深刻的文化内涵和艺术审美及旅游开发价值。从旅游学的角度分析,阿坝州藏羌民族服饰文化资源旅游开发的策略包括服饰商品、节庆活动与服装表演以及文化参与体验型旅游产品等。

The attire of the Tibetan and Qiang peoples in Aba prefecture possesses rich and profound cultural connotations and aesthetic and tourist exploitation values. Making an analysis from the perspective of tourism science, we have argued that the strategies for the exploitation of the attire cultural resource of the Tibetan and Qiang nationalities in Aba prefecture include attire commodities, festive celebrations, fashion shows and culture-loaded tourist products.