体验旅游的特征及开发策略

Experience Tourism′s Characteristics and Stratigies

在经历农业经济、工业经济和服务经济之后,体验经济时代悄然而至。作为体验经济的产物,体验旅游的重要性日益凸显。体验旅游个性化、情感化和参与性的特征,使得旅游产品的开发设计和营销方式都发生了巨大的变化。

After experiencing the agriculture economy, industry economy and service economy, experience economy has come. As the outcome of experience economy, the importance of experience tourism has gradually showed. And the characteristics of experience tourism, including individuation, sensibility and participation, make the tourist product design and marketing change a lot.