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投资者心理偏差的深层心理机制 被引量:1

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摘要 对投资者心理偏差进行了归类和整理,归为四类:"自我服务倾向"、"负性情绪厌恶"、"启发式简化"和"框架思维"。接着着重从"自我理论视角"和"进化论视角"进行剖析,认为人类出于维护自尊的"自我提升"、"自我防御"倾向和具有进化生存意义的"适应性策略"、"启发式简化策略"是形成投资者心理偏差的两个深层心理机制。二者对人类的心理健康和生存适应都具有重要意义,对它们的作用机制进行研究有利于有效决策和避免决策失误。
出处 《现代商贸工业》 2007年第8期61-63,共3页 Modern Business Trade Industry
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参考文献5

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