摘要
情感诉求是现代广告创意的一种重要表现手段。分析消费文化时代广告创意中情感元素的运用特点,有助于掌握现代广告情感诉求的发展新趋向,从而指导当前广告创意实践。
Emotional Expression is an important expression way of modem advertisement creation. The paper analyses the applied Characteristics of emotional elements in the advertisement creation of consumption culture time and puts forward the new trend of modem advertisement emotional expression so as to provide references for current advertisement creation.
出处
《云南电大学报》
2007年第3期39-41,共3页
Journal of Yunnan Rty University
关键词
广告创意
情感诉求
趋向
advertisement creation
emotional expression
consumption culture
