客户忠诚研究中的三个基本问题被引量：8

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摘要在客户导向时代,客户忠诚已成为营销学术界和实业界的热点话题。本文将就目前客户忠诚研究中的几个基本问题谈几点看法,并对今后的研究方向提出建议。希望借此机会,能起到抛砖引玉的作用,引起大家对客户忠诚研究的再认识,真正推动客户忠诚的本土化研究进程。

作者闫涛蔚付宜强

机构地区山东大学威海分校商学院

出处《统计与决策》 CSSCI 北大核心 2007年第14期129-131,共3页 Statistics & Decision

基金教育部人文社科规划基金资助项目(05JA630034)

关键词客户忠诚维度忠诚情结影响因素形成机制

分类号 F270 [经济管理—企业管理]

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参考文献14

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