汉字图形标志设计的“势”与“意”特征

On Characteristics of Posture and Implication in Chinese Logo Design

从符号学原理分析,中国汉字的原始雏形是图画,也是一种符号,是一种特殊的平面图形设计。中国汉字的演化历史,实际上就是中国人运用图形设计艺术的历史。使用汉字图形艺术作为标志设计体和源泉,汉字的个性化特征使它在现代标志设计中独具魅力。

A symbolic analysis indicates tha symbols and particular graphic designs. The of Chinese people＇ s application of graphic d t Chinese characters originated from pictures, which are also evolving history of Chinese characters is actually the history esign art. Using Chinese characters as the source of modem logo design endows the design with unusual charm owing to the unique characteristics of Chinese characters.