旅游集散中心对旅游潜在需求的激活机制研究——基于创新的视角

Research on the Mechanism of Latent Tourism Demand by Tourist-Transport Center:A Perspective from Innovation

在简要介绍旅游集散中心及旅游潜在需求基础上,基于创新的视角,系统分析了旅游集散中心对旅游潜在需求的激活机制,指出旅游集散中心对潜在需求的影响与激活的机制是通过多种机制,借助于创新性旅游服务以及文化、理念、时尚等作用于潜在旅游消费需求的不同层面,从而激活旅游潜在需求。

The purpose of this paper is to elaborate the mechanism of latent demand activation by Tourist-Transport Center. From the innovational point of view, the innovation includes two types, one type is dramatic innovation which means TTC as new business model represents a type of innovation from travel agency, the other type is that incremental innovation in which TTC as an organization can perform different business innovation based on new business platform. The two types combined together activate the tremendous amount of latent tourism demand.