摘要
对我国龙狮运动市场发展的现状进行综合的分析,在密切结合我国国情和借鉴其他类项目市场成功运作经验的基础上,指出目前龙狮运动各个市场发展中存在的主要问题以及今后发展的方向。
According to our national conditions and successful experiments of other events' marketing, we analyzed synthetically the market development status of the dragon and lion sports in China, and pointed out the main problems existing in every market development and the development direction in the near future.
出处
《辽宁体育科技》
2007年第5期10-11,共2页
Liaoning Sport Science and Technology
关键词
龙狮运动
现状
市场开发
dragon and lion sports
status quo
market exploitation