我国移动商务用户使用行为影响因素分析被引量：9

我国移动商务用户使用行为影响因素分析

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摘要移动商务作为一种新的商务模式,随着移动网络和移动终端的不断发展,移动商务必将成为未来经济增长的重要推动力量。而在我国移动商务目前仍处于发展的初级阶段,分析我国用户使用移动商务行为的影响因素,对于有目标的进行移动商务服务和促进移动商务逐步成熟至关重要。 With the development of mobile network and mobile terminals, Mobile commerce, as a new kind of commerce model, will necessarily become the important hnpulse to the future economic growth. However, m - commerce is still currently in its infancy in China. It is very important to analyze the affecting factors of consumers＇ using behavior because thus can help the m - conmmerce service with a clearly objectives and improve the mature of m - commerce.

作者任红娟

机构地区中国科学院研究生院

出处《现代情报》北大核心 2007年第9期222-225,共4页 Journal of Modern Information

关键词移动商务用户行为技术接受模型影响因素 m-commerce （mobile commerce） consumers＇ behavior TAM （technology acceptance model） affecting factor

分类号 G251 [文化科学—图书馆学]

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参考文献13

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