对手机媒体的传播学思考

On the Communication of Mobile Telephone

手机媒体是一种继报纸、广播、电视、网络四大媒体之后出现的、以手机为载体的媒体,手机媒体传播的特点是即时的大众传播和人际传播的结合,我们可以称之为"人际大众传播"。本文认为,作为"跨媒体"时代信息传播的重要成员,手机媒体对大众传播的广泛参与,优化了传播过程,弥补了以往大众传播的缺陷,同时也打破了主流媒体原有的传播思路与格局,对主流媒体产生了极大的影响。

Following the four main mediums： newspaper, radio, television and network, the medium of mobile telephone has appeared, which takes mobile telephone as its cartier. The main characteristic of mobile telephone medium is the union of mass communication and personal communication, so we can call it ＂interpersonal mass communication＂. As the importance member of information communication in ＂multi-medium＂ times, through its participating in mass communication, mobile telephone medium has optimized communication process, remedying defects of mass communication in the past, and at the same time also has broken the original thought and pattern of the main current medium, which has produced extremely large effect to main current medium.