摘要
节庆旅游既然作为一项独立的产品进入市场,必须遵循市场规律,注入"成本与利润"、"投入与产出"的理念。文章通过对甘肃省部分节庆旅游投入与产出的功效分析,得出节庆旅游的产出收益不能一概而论,资金投入与产出的比较,随节庆旅游的生命周期不同而不同。
Festival Tourism,as an independent product entering into the market,should follow the market rules and hold the concept of ＂cost ＆ profit＂ and ＂input ＆ output＂.By means of effect analysis on Festival Tourism in Gansu province,this paper intends to conclude that the profit of Festival Tourism is not always the same and the contrast between the input and output will change according to different life circle of Festival Tourism
出处
《华东经济管理》
2007年第9期110-113,共4页
East China Economic Management
基金
兰州商学院一般资助项目(609024)阶段性研究成果
关键词
节庆旅游
功效分析
甘肃省
festival tourism
effect analysis
Gansu province
