摘要
文章对传统营销渠道结构进行分析,传统营销渠道在网络经济条件下存在许多缺陷,文章基于电子商务对传统营销渠道整合以弥补传统营销渠道的缺陷,通过调整企业组织结构与经营方式,构建覆盖全球的商业营销体系,探索了电子商务背景下的企业营销渠道创新。
This article analysis the structure traditional marketing channel,and found it have many weakness in network economic environment.Integrate electronic business and marketing channel can make up these weakness.The enterprises should adjust their pattern of organizational structures and operation forms,establish a marketing system covering the whole country,explorate innovation of marketing channel based on electronic business.
出处
《华东经济管理》
2007年第9期143-145,共3页
East China Economic Management
关键词
电子商务
营销渠道
市场营销
企业
electronic business
marketing channel
marketing
enterprise
