论现代招贴设计的民族语境营造

Discussion on Construction of National Context in Modern Poster

分析了招贴设计中的民族语境;阐述了招贴设计中民族语境营造的前提是突出文化性,民族文化是现代招贴设计的基础和动力;从国内、外招贴设计的民族文化融入问题说明招贴设计民族语境的营造,并以实例作进一步分析。指出现代招贴设计应深深扎根于民族文化的肥沃土壤,才有可能深入探询现代意义上新的招贴视觉语言和个性风格,提高招贴信息传播的实际功效。

This paper analyzes national context in poster, and discusses the premise on construction of national context is giving prominence to culture. National culture is the foundation and power of modern poster. It explains construction of national context from incorporation of national culture in domestic and international poster. It proposes modern poster should take root on national culture, so that we will possibly pursue new visual language and character style, and improve real efficiency of poster information spreading.