刍议我国农业产业化龙头企业的绿色营销创新

On green marketing innovation in China's agricultural industrialization leading enterprises

文章阐述了我国的农业产业化龙头企业开展绿色营销创新的重要作用及其必要性,并提出了具体的进行绿色营销创新的途径和策略,以促进我国农业产业化龙头企业的快速、健康发展。

This article elaborated the vital role and its necessity of our country agricultural industrializa-tion leading enterprises carrying out the green marketing innovation, and proposed the specific way and strategy for carrying on the green marketing innovation, so as to promoting our country agriculture industrialization leading enterprises to be fast and health development.