4Yasar K, Jarrar , Andy Neely. Cross-Selling in the Financial Sector, Customer Profitability is Key[J] . Journal of Targeting ,Measurement and Analysis for Marketing,2002.
1[1]Feigenbaum A V.Total Quality Control[M](3d ed).New York: McGraw-Hill, 1991:77～78
2[2]Hammer, Michael,James Champy.Reengineering the Corporation[M].Harper Collins Publishers, 1993:32～36
3[3]Hooks, Ivy F,Kristin A Farry. Customer-Centered Products: Creating Successful Products Through Smart Requirements Management[M]. American Management Association Publisher,1997.
4[4]Jolles,Robert L.Customer Centered Selling: Eight Steps to Success from the World's Best Sales Force[M].New York: Free Press,1998.
5[7]Kidd, Paul T.Agile Manufacturing: Forging New Frontiers[M].New York:Addison-Wesley Publishing Company,1994:9～34
