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旅游联盟成员匹配性的机理探析 被引量:2

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摘要 旅游联盟成员的选择是建立旅游联盟的基础和关键环节。本文以博弈论与战略资源的视角,对旅游联盟成员匹配性进行了深入的探讨,并得出:经营实力相当的旅游联盟成员匹配性良好,联盟较稳定;经营实力悬殊的联盟成员存在对共同收益的掠夺倾向,匹配性较差,联盟不稳定。
作者 柳春锋
出处 《企业经济》 北大核心 2007年第9期72-74,共3页 Enterprise Economy
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参考文献8

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二级参考文献15

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共引文献32

同被引文献57

  • 1代则光,洪名勇.社区参与乡村旅游中居民行为的博弈分析[J].贵州农业科学,2009,37(9):261-264. 被引量:16
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  • 3王居凤,柳春锋.寡头竞争模型在旅游联盟协议中的应用[J].数学的实践与认识,2007,37(9):12-16. 被引量:4
  • 4赵军.旅游供应链中旅行社核心地位的构建[J].中国管理科学,2011(12):343-346.
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二级引证文献8

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