实施名牌战略 促进行业发展

多样化、个性化、细分化的市场发展趋势,使得企业间的竞争逐步转移到以销售、产品、服务为综合要素的品牌竞争。品牌,作为衡量一个地区、企业经济力与竞争力的标志,已经为越来越多的人们所熟知并运用。"十一五"规划把"形成一批拥有自主知识产权和知名品牌、国际竞争力较强的优势企业"作为我国经济社会发展的目标提出来,这为企业的品牌建设提供了机遇。因而争创中国名牌成为众多中国企业发展民族世界品牌、赢得国际市场的必经栈道。值9月11日"2006中国名牌"落下帷幕之际,电器工业杂志社策划此"中国名牌特刊",汇总电工行业获得名牌的企业中的部分典型企业,有规模、有针对地对其各自企业在"名牌"建设道路上的理论、"手段"、经验进行总结、分析和报道。以期对同行业兄弟企业有所借鉴。在中国电器工业协会各级领导的指导和支持下,"中国名牌特刊"得以顺利出版,希望本刊的信息能给电工行业和企业的品牌培育工作提供参考。

After comprehensive evaluation by relevant specialized committees of China Top Brand Strategy Promotion Committee, a total of nine enterprises amounting to 12 brands have gotten China Top Brands. Therefore, the overall technical level and quality of low-voltage apparatus industry have been lifted to a new high. In 2006, review of China Top Brands and other works were done by Sub-Association of General Low-voltage Apparatuses to make sum-up analysis on various aspects of enterprises and products granted with China Top Brands, which concluded that low-voltage apparatuses winning sueh honorable title as China Top Brand has set up a mode and excitation meehanism for the industry, but also considerably facilitated development of the industry; what＇s more important, brand products of low-voltage breakers have played significant roles in many key projects of China, and therefore guaranteed smoothness and safety of project constructions.