浅析当前电视传播的缺陷与对策

Analysis on the Limitation of TV Broadcasting and Its Solution

电视作为时代文化的代言人,制作、播出了大量推动我国社会发展、弘扬民族精神和时代精神、满足人民群众文化需求、促进人的全面发展的作品。但是也应当看到,电视传播在思想、内容、形式上仍存在一些缺陷,有待进一步提高,因此,电视传播在今后的发展中应在实现频道专业化的同时,加强节目的思想性、注重品牌效应、提高节目质量及从业人员的素质。

Representing the prevailing culture,TV presents a large amount of works which make great contributions to promoting social development,carrying forward the spirits of our nation and the times,meeting the cultural needs of the people and speeding up the overall development of man.In the meanwhile,however,TV broadcasting still has some limitations in ideology,contents and forms,all of which require a further improvement.Therefore,in the future development of TV broadcasting,we should advance the realization of channel specialization,ensure the wholesomeness of the contents in ideology,pay attention to the brand effect and improve the quality of programs and working staff.