文化异化对日本“单身寄生族”女性旅游行为的影响

The Influences of Cultural Dissimilation on Tourist Behavior

在对日本"单身寄生族"女性界定的基础上,分析了文化异化现象在这个特殊群体上的体现,分析和研究了文化异化现象导致的日本"单身寄生族"女性独特的旅游行为。以期为相关的旅游目的地和旅游企业制订相应的营销策略和产品提供理论依据和指导。

Offering the difinition of “the single parasitical group” of Japanese women, the auther analyzes how the cultural dissinilation influences on their value and tourist behavir and gives some advices for the tourist enterprises and depart-ments to make approriate marketing strategies.