我国车险营销模式问题的探讨

Discussion on the Problem of Vehicle Insurance Marketing Model of our Country

从我国车险市场经营的发展现状入手,从市场营销学的角度对我国目前各家保险公司车险营销模式进行分析,剖析各种营销模式的利弊,并深入研究各种营销模式在中国市场的适用条件,指出改革车险营销模式的方向。

Based on the developing situation of our country＇s vehicle insurance market and the angle of market science, this paper analyzed the vehicle insurance marketing model of different insurance company, analyzed the advantage and disadvantage of different marketing model, and researched the applying condition of different marketing model, pointed out the direction of reforming vehicle insurance marketing model.