论公共政策议程建立过程中媒体的影响

On the Influence for Media in the Process of Building Public Policy Agenda

由于媒体具有覆盖面广、信息容量大和传播迅速的特点,一个社会问题一旦经过媒体的放大很快就能形成强大的社会舆论,因而就能对政府政策议程的建立产生很大的影响。但是,媒体对于公共政策议程建立的影响力也受到自身存在的某些问题的制约。在公共政策议程建立过程中要协调和处理好媒体与政府、公众三者之间关系。

As the media have characteristics such as wide coverage, large information content and rapid dissemination speed, a social problem, once be enlarged by the media, will soon create a strong public opinion and therefore has a huge impact on establishing the public policy agenda for the government. However, its own certain issues have restricted the influence. In the process of building public policy agenda we should deal with relations among the media, the government and the public.