社会文化与广告语言

Social Culture & Advertising Language

广告语言,作为语言的一种特殊形式,同样能够反映社会文化的方方面面;一个民族的文化趋向、文化心理、传统观念、思维模式等等都必然会受到广告语言的影响或对广告语言产生这样那样的作用。认真探讨社会文化与广告语言之间的内在关系,说明只有适合特定民族文化特征的广告语言才易为人们所理解和接受。

As a special form of language, the advertising language can re.flect various aspects of the social culture.. Our cultural tendency, our cultural psycholagy, our traditional views and thinking models will affect or be affected by the advertising language.Through exploring the internal relation between social culture and advertising language, the author intends to throw light on the idea that people will accept those slogans, which are suited to the cultural features of the specific nation.