旅游目的地营销效果评价指标体系的建立

Establishment of Index System of Tourism Destination Marketing Effect Appraisement

针对目前旅游目的地营销缺乏效果评价的状况,利用系统科学的理论和方法,通过对旅游目的地营销目标的分析,尝试着构建了旅游目的地营销效果评价的指标体系,以期为旅游目的地营销管理的可选模式提供依据.

Considering the lacking of tourism destination marketing effect appraisement nowadays, this paper analyzes the aims of tourism destination marketing and establishes the index system of tourism destination marketing effect appraisement using the theories and methods of system science. It aims to provide bases for the management of tourism destination marketing.