摘要
随着汽车买方市场兴起,汽车行业的竞争转向服务领域,对汽车销售人员的素质有了新的要求,高等职业教育要适应这一变化,构建一个培养现代汽车营销人才的新模式,培养优秀的汽车营销专业的毕业生。
With the rising of buyer market on automobile, the competition has spread in service field. Accordingly, the new requirements have been put forward for automobile marketing personnel. Higher vocational education has to adapt the change, establish a new talent mode in automobile marketing and cultivate excellent graduates of this major.
出处
《湖北广播电视大学学报》
2007年第10期26-27,共2页
Journal of Hubei Radio & Television University
基金
湖北省高等学校省级教学研究项目
编号20060441。
关键词
高职教育
汽车营销
素质要求
人才培养
培养办法
higher vocational education
automobile marketing
quality requirements
talents training
training methods
