长沙会展旅游发展初探

A Preliminary Probe into Developing MICE Tourism in Changsha

会展旅游作为一项高品质的专项旅游产品,其带动优势作用日益凸显,发展会展经济成为一个城市提升自身城市形象的重要举措。本文着眼于长沙发展会展旅游的条件,提出了进一步加强长沙会展旅游发展的对策。

As a high-quality special tourism products, MICE tourism appeared the advantage on promoting the predevelopment of other industry,it is an important method to develop the MiCE tourism for a city to improve its self-image. This paper focus on the conditions of the development of MICE tourism, suggesting the strategy to enhance the MICE tourism in Changsha.