摘要
从我国车险经营的市场结构入手,从经济学的角度对我国目前各家保险公司定价行为进行分析,剖析保险市场实行价格战术的弊端;并深入研究价格战术不适合我国保险市场的原因所在。最后指出,惟有实行产品创新和差异化战略,才能实现保险经营者和消费者的双赢。
According to the market structure of China auto insurance, the auto insurance pricing is analyzed from the perspective of economics. Disadvantages of pricing strategy in insurance are discussed. Reasons that pricing strategy is unsuitable for China insurance market are studied. Finally it is pointed out that to realize win - win between insurance companies and customers, product innovation and differentiation is a feasible way.
出处
《武汉理工大学学报（信息与管理工程版）》
CAS
2007年第10期141-144,共4页
Journal of Wuhan University of Technology：Information & Management Engineering
关键词
寡头垄断
车险经营
规模导向
效益导向
oligopoly
auto insurance operation
scale - orientated
profit - orientated
