发展产业集群的区域品牌

To Develop Regional Brands in Industrial Clusters

当今世界正进入品牌时代。各企业虽认识到品牌的重要性，但诸多中小企业自身并无创建自己企业品牌的实力。处于产业集群中的企业可以利用区域品牌这一公共物品来弥补自身品牌缺乏的缺陷。同时发展区域品牌也是产业集群自身发展及增强我国综合国力的需要。但与此同时，区域品牌这种公共物品产权主体的不明确，及由此导致的非排他性和非竞争性又使得区域品牌的形象在使用中难以维护。为此，企业与政府均应有相应的对策。

In the brand - making time each enterprise realized the importance of brand, but many medium and small enterprises did not have the strength to found their own brand. The deficiency of their own brands for enterprises in industrial clusters can be made up by using regional brand. Simultaneously, brand can make the related industrial clusters well developed and strengthen our comprehensive regional national strength. Regional brand as a kind of public goods is not clear in its property right. The related non - exclusiveness and non -competitiveness make it difficult to maintain the image of its own. Therefore, enterprises and government should have some corresponding countermeasures.