区域化网上卖场的实施探讨

Implementation of Regionalization Web Market

目前我国的零售业发展处于经济效益欠佳、发展秩序混乱的现状之中。本文通过对国内零售业及B2C电子商务模式进行研究,针对目前国内零售企业发展的困境,提出区域化网上卖场发展的方案,并深入分析了区域化网上卖场实施的必要性、可行性及策略。

The development of retail trade of China is under the current situation with lower economic benefit and confusing developmental order. This paper studied the retail trade and the B2C , put forward how to develop regionalization web market and finally analyzed the concept of the web market, the necessity ,feasibility and some countermeasures of of the web market.