摘要
涂鸦是目前流行于世界时尚设计圈的一种艺术形式,并且以其特有的内涵在一定程度上引领着时尚潮流。在广告领域,涂鸦这种艺术形式也越来越多的被采用。本文就涂鸦广告出现的社会意义和涂鸦广告在与消费者沟通方面的独特魅力作了一些分析。
Graffiti is a form of art popular in the field of fashion design at present, and to a certain extend, it is on the leading edge of the fashion trends. As a form of art, this is also more and more adopted in the field of advertisement. The paper analyzes some social significance of graffito advertisement and the special charm that graffito advertisement brings to consumers.
出处
《宁波广播电视大学学报》
2007年第3期80-82,共3页
Journal of Ningbo Radio & TV University
关键词
涂鸦广告
沟通
时尚轻松
Graffito advertisement
Communication
Fashion and relaxation