房地产项目的CIS表达

Corporate Identity System expression of real estate projects

通过对房地产项目CIS的介绍,从售楼部、现场广告牌和广告围栅、沙盘及效果图及样板房等方面,分析了房地产项目CIS的表达方式,旨在把项目的形象渗入到目标客户的生活当中,从而使开发商和消费者达成交易。

Based upon introduction of Corporate Identity System （CIS） of real estate project the expression of CIS of real estate projects is analyzed from real estate sales center, field advertising board, sand table, effect drawing, sample house and other aspects in order to permeate project image to life of target customers to make profits for investors.