静瑞彬:出版社“走出去”要在四个方面努力

"中国拥有丰厚的文化资源,随着中国经济的发展、国力的提升和对外影响力的日益增强,外国朋友了解中国的欲望也越来越强烈。如果出版社在这四个方面都做得很好的话,中国出版‘走出去'就一定能取得更大的成绩。"

There are three principles for the selection of recommended bibliography： First, it is popular with and can be accepted by foreign readers; second, it can to some extend help popularize and introduce Chinese book publishing business; third, it can help foreigners learn Chinese culture. Therefore, if publishing houses want to make greater accomplishments in the “Going out” field, they have to broad their eyesight, strengthen their communication and cooperation with foreign publishers, make researches on the international market, improve the quality of their publications and change their service concepts.