让阅读中国图书成为时尚——专访国务院新闻办三局副局长吴伟

Let It Be a Fad to Read Chinese Books——An Interview With Wu Wei, Deputy Director-General of the Third Bureau, State Council Information Office

中国图书"走出去"的战略是加大文化产品的国际传播与交流,树立良好国际形象的需要,也是中国走向国际社会,获得与经济快速发展相称的国际地位的需要。

Under the condition of market economy, publishing enterprises become the main body for “Going out” strategy. And what the government needs to do is to present relevant policies and conditions for the adoption of “Going out” strategy, and to activate enterprises to “Go out”. Enterprises should make fully use of domestic and international markets and take part in the competition in the international market so as to maximize their own benefits.